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PRFAQ Generator for Startups

Write a working-backwards PRFAQ — Amazon's product-thinking document — for your startup. Fill in the fields, get a press release and FAQ you can paste into a doc. No signup.

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Your PRFAQ

# PRESS RELEASE

**[Launch Date] — [Company] today announced [Product Name], a new way for [target customer] to [the measurable outcome].**

For years, [target customer] have struggled with [the painful problem they face]. Existing options are slow, expensive, or require expertise most teams don't have.

[Product Name] solves this by [how the product solves it]. Customers can get started in minutes and see results from day one.

"[target customer] shouldn't have to [the painful problem they face]," said [Founder Name], founder of [Company]. "We built [Product Name] so anyone can [the measurable outcome] — without the usual friction."

[Product Name] is available today at [company].com.

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# FREQUENTLY ASKED QUESTIONS

## External FAQ (for customers)

**Q: What is [Product Name]?**
A: [Product Name] is a tool that helps [target customer] [the measurable outcome] by [how the product solves it].

**Q: Who is it for?**
A: [target customer] who are dealing with [the painful problem they face] and want a faster, simpler path forward.

**Q: How is this different from existing solutions?**
A: Most alternatives require [time/expertise/budget]. [Product Name] removes those barriers by [how the product solves it].

**Q: How much does it cost?**
A: [Pricing tier — keep it simple, ideally a free tier + one paid plan.]

**Q: How do I get started?**
A: Visit [company].com, sign up in under a minute, and you're running.

## Internal FAQ (for the team)

**Q: Why are we building this now?**
A: [Market timing — what changed in the world that makes this the right moment?]

**Q: How big is the opportunity?**
A: [TAM/SAM — number of [target customer] × what they currently spend on [the painful problem they face].]

**Q: What's the riskiest assumption?**
A: [The one belief that, if wrong, kills the product. Be honest.]

**Q: What does success look like in 12 months?**
A: [Concrete metric: # of customers, revenue, retention, NPS.]

**Q: What are we NOT building?**
A: [Scope boundaries — what we'll explicitly say no to so we can ship.]

What is a PRFAQ?

A PRFAQ is a one-to-two-page document that combines a future press release with an FAQ. Amazon popularized the format as the kickoff artifact for new products — write the announcement first, then work backwards to the work. If you can't write a clear press release, the product idea isn't ready.

For startup founders, a PRFAQ forces you to name the customer, the problem, and the outcome in plain language — the same three things every investor, hire, and reporter wants to hear.

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